Identifying high value customers to drive market share through emotion.
MakeMusic is an interactive SaaS platform for music education, that transforms how music is composed, taught, learned and performed.
The team at MakeMusic approached us to scale their product through a new customer base of learners with the highly anticipated launch of their music reading product: Sight Reading Studio.
Sight reading
made simple
With a new product launch imminent, MakeMusic needed to identify and target the right audiences with compelling performance content and emotion-led messaging.
Mixed Methods Analysis
Customer purchase
data
Quantitive
Survey
Qualitative
customer
Interviews
A comprehensive audience dashboard to inform ongoing media and creative.
A brand x performance package and big idea to supercharge their in-house team
Sight reading
made simple
“The work with MOST Wanted provided much needed clarity, insight, and focus that helped us unite disciplines across measurement, marketing and product.
Turn
Things Up
