MakeMusic

Identifying high value customers to drive market share through emotion.

Client
MakeMusic
What We Delivered
Customer Data Analysis
Brand Messaging
Performance Marketing
Go-To-Market
Customer Segmentation
Brand Strategy
Strategic Messaging
Audience Segmentation
Performance
Content Strategy

MakeMusic is an interactive SaaS platform for music education, that transforms how music is composed, taught, learned and performed.

The team at MakeMusic approached us to scale their product through a new customer base of learners with the highly anticipated launch of their music reading product: Sight Reading Studio.

Big Idea

Sight reading
made simple

Opportunity

With a new product launch imminent, MakeMusic needed to identify and target the right audiences with compelling performance content and emotion-led messaging.

Approach

Mixed Methods Analysis

Customer purchase
data

Quantitive
Survey

Qualitative
customer
Interviews

The Solution

A comprehensive audience dashboard to inform ongoing media and creative.

The Solution

A brand x performance package and big idea to supercharge their in-house team

Sight reading
made simple

Testimonial

“The work with MOST Wanted provided much needed clarity, insight, and focus that helped us unite disciplines across measurement, marketing and product.

Jason Wick
Head Of Product, MakeMusic
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