Rebranding the #1 personal injury law firm in NYC
![](https://cdn.prod.website-files.com/62a9b6bd2a0353577c760c8b/65cfe16b4f48d15ebbe71658_subin-header-min.jpg)
As CMO advisor for Subin Associates, we have helped modernize the brand, making it more approachable and welcoming.
Working directly with the partners we have been a lead advisor across the brand including rebranding, purpose & vision, and visual creative assets. Through our discovery, we developed a powerful brand positioning and purpose to increase the emotional connection with clients, while still remaining prestigious. We brought the brand to life through a new logo, voice, photography, video, and website.
Give the injured a family that will fight for them
![](https://cdn.prod.website-files.com/62a9b6bd2a0353577c760c8b/65cfe16b14369189a96f343a_subin-big-idea-min.jpg)
Personal Injury
Law Firms Don’t Get Any Respect
The brand was dated, inconsistent & unapproachable
![](https://cdn.prod.website-files.com/62a9b6bd2a0353577c760c8b/65cfe7d39d48dfcce6815d23_subin-old-web-min.jpg)
Brand Strategy
& Position
We developed a powerful brand position to increase emotional connection with clients, and reflect the elevated prestige of the firm.
![](https://cdn.prod.website-files.com/62a9b6bd2a0353577c760c8b/65cfe7d3525d0113ccd64330_subin-solution-1-min.jpg)
Brand Identity
And Logo
Premium
Photography
![](https://cdn.prod.website-files.com/62a9b6bd2a0353577c760c8b/65cfe7d367c1afe32175affb_subin-photos-1-min.jpg)
![](https://cdn.prod.website-files.com/62a9b6bd2a0353577c760c8b/65cfe7d367c6709eb37aad28_subin-photos-2-min.jpg)
![](https://cdn.prod.website-files.com/62a9b6bd2a0353577c760c8b/65cfe7d32a6849a9961fc2a1_subin-photos-3-min.jpg)
Website Design
![](https://cdn.prod.website-files.com/62a9b6bd2a0353577c760c8b/65cfeea2e8ea70cd80ccf1cd_Macbook-Pro-Mockup---16-Inch---2021-min.png)
![](https://cdn.prod.website-files.com/62a9b6bd2a0353577c760c8b/65cfeea4f28a808262bc0261_Subin_Website_MU-6-min.jpg)
"The MOST Wanted Co team elevated our brand to the next level, bringing to life the elite team that walks the halls of the firm every day. I am so proud of what we achieved."