Subin

Rebranding the 
#1 personal injury law firm in NYC

Client
Subin
What We Delivered
Brand Strategy
CMO for Hire Consulting
Visual Identity
Website Design
Photoshoot Procurement
Social Media

As CMO advisor for Subin Associates, we have helped modernize the brand, making it more approachable and welcoming.

Working directly with the partners we have been a lead advisor across the brand including rebranding, purpose & vision, and visual creative assets. Through our discovery, we developed a powerful brand positioning and purpose to increase the emotional connection with clients, while still remaining prestigious. We brought the brand to life through a new logo, voice, photography, video, and website.

Big Idea

Give the injured a family that will fight for them

Challenge

Personal Injury
Law Firms Don’t Get Any Respect

Where We Were

The brand was dated, inconsistent 
& unapproachable

Solution

Brand Strategy
& Position

We developed a powerful brand position to increase emotional connection with clients, and reflect the elevated prestige of the firm.

Solution

Brand Identity
And Logo

Solution

Premium
Photography

Solution

Website Design

Testimonial

"The MOST Wanted Co team elevated our brand to the next level, bringing to life the elite team that walks the halls of the firm every day. I am so proud of what we achieved."

Eric Subin
Partner, Subin Associates
Let’s do a deep dive on your needs and

Turn
Things Up

Let's Talk