It was a giant experiment...
Eighteen months ago we launched MOST Wanted Co, a brand strategy and innovation consultancy. Over and over again we saw business and marketing disciplines colliding. And it wasn't a pretty sight.
Marketers are underfunded.
Marketers aren't trusted.
Marketers aren’t getting the respect they need.
What marketers don’t need is expensive research and a pile of strategy decks. They need interdisciplinary brand thinkers – plus a dose of courage – to navigate the chaos.
Marketers aren't trusted.
Above all, they need to become MOST Wanted by their customers.
We’ve learned a few things from working with brands and leaders and arming them with outlaw thinking to achieve the meaningful growth and trust they deserve.
Here’s what we’re hearing from marketers, and what we’ve been doing to help them outperform.
Marketing has a marketing problem
Countless leaders have come to us under pressure.
Their teams and functions are seen as expensive, ineffective, and outdated. New platforms, funding flowing to other departments, teams stuck in the everyday minutiae – it’s enough to drive a marketer mad.
Whether it’s a large global brand or Series A/B/C startup, we help leaders move from defense to offense. Because brands need a process and a plan to build an effective marketing operation. Lucky for them, this isn’t our first rodeo. We harness the data, insights, and creative to make marketers successful and respected.
You think you know your audience
It shocks us every time.
Most brands don’t actually understand who their real customer is. And they know even less about who their customer should be.
Profitable growth
with the right customers
So what do brand marketers and their teams need? Insights, and the right ones that pay for themselves. Insights distilled from a healthy balance of traditional investigation, coupled with test-and-learn, using lean tech.
The days of chasing growth at all costs – instead of profitable growth with the right customers – are over. To outperform, brand and business investments must get laser-focused with force and determination.
Power in numbers
Our clients dream big.
But they often lack the people power in brand marketing to execute. More often than not, they’ve got large sales orgs that need tools and training to bring the full power of the brand to bear on the front lines.
The power of outsider thinking
We get it. That’s why we get (back) onsite with our clients, and plug in directly alongside their teams. We love rolling up our sleeves to help an organization make a brand their own. We love building toolkits and training programs that raise the bar for brand thinking and creative courage across sales and marketing.
To move the needle, sometimes you need some good outsider thinking.
A roadmap for growth
You can’t throw a rock without hitting a new marketing specialty. With so many disciplines overlapping it’s easy for brands to lose the forest for the trees. We’re here to free teams from harmful short-term thinking. Because every successful brand needs a roadmap – a clear north star and associated metrics to rally around.
Then what? Implementation.
A proactive game,
all the way
Leaders need a process to scale evidenced-based thinking across marketing to ensure they’re executing towards that north star and driving short and long-term performance effectively. This is how we build successful leaders. With the clarity and insights they need to make strategic decisions and build a business case for continued marketing investment. It’s a proactive game, all the way.
“The best defense is a good offense”
We couldn’t agree more.
We’ve worked for years and consulted over 200 brands – cleaning up messes made by big agencies. The industry changes too fast for marketers to rest on their laurels. Their teams need to be both strategic and practical, and plan for the impact brand work can have across media channels.
Because we’re not just chasing clicks and eyeballs.
We’re chasing the power of purpose, integrity, and influence at scale.
We’re here to make marketing and marketers better.
This is the power of being MOST wanted.
And we want to arm you with it.
Warmly,
Josh
MOST Wanted Co