Toluna

Bringing the
full power of the Toluna brand to life

MakeMusic

Bringing the
full power of the Toluna brand to life

Client
Toluna
What We Delivered
Brand Positioning
Brand Architecture
Messaging
Sales Training
Customer Segmentation
Visual Identity
Logo Design
Digital and Web
Performance Creative
Strategic Messaging

Global research leader Toluna needed a salient brand and go-to-market  playbook to drive sales enablement for their SaaS product, Toluna Start.

We did a full brand architecture assessment and translated the strategy into simplified messaging, execution, and guidebooks to empower sales across specific product and industry focus areas.

Big Idea

Start
Knowing

Approach

A suite of product-specific storyteling tools
tailored for Enterprise

Evergreen Messaging

Scalable Innovation
Sprints

Instant Insights

The Solution

Storytelling to supercharge enterprise sales

The Solution
From

Situation-Led

To

Benefit-Focused

Testimonial

“There’s a lot of players in our space, and MOST Wanted helped us stay ahead with punchy, hard-hitting work that resonated with our company and clients driving positive results from brand through to performance.”

Lauren Harvey
VP of Marketing Strategy & Creative
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